Every successful business eventually arrives at the point at which they need to consider their marketing strategy very seriously.
However, not all business owners agree whether it is better to hire a full time marketing team themselves, procure the services of a well-established major marketing agency, or engage a small, up-and-coming agency instead.
There are certain advantages to each, of course.
In this post, we will be talking about how it is more beneficial for a business to entrust their marketing to a boutique marketing agency, rather than a major player, or to split the workload between an in-house team and a small agency.
Let us look at some reasons behind this recommendation.
Advantages of Small Digital Agencies
Keeping all of these considerations in mind, it is also important to point out that the majority of businesses employ both a small in-house team, as well as an external agency.
This is a beneficial arrangement, since it allows you to delegate communication with the agencies you hire, in order to make sure the content you’re getting is suited to your brand, while not making a heavy investment into an entire team of your own. This allows you to have the best of both worlds.
Naturally, it is up to you as a business owner to determine what the right choice for your company is. You need to gauge how many in-house employees you need in order to coordinate with external agencies, or whether you need them at all.
We would suggest starting small, to see what works, and then doubling down once you’ve found the right balance.