Written by Arda March 02, 2018 Reading Time: 5 minutes

Have you ever searched for something online, and wound up on an outdated site that looks as though it was made on Geocities, and hasn’t been updated since? 

If the answer is yes, then the next thing you did was probably to press the back button immediately, and look for a better site.

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When it comes to online branding, people do, in fact, judge a book by its cover. That is why successful companies all have slick and flashy new websites which get updated constantly.

There are numerous reasons why an website can hurt your business, and here are some of the most important ones.

Disadvantages of Old Websites:

  • It hurts your brand: When potential customers find their way to your site, and wind up on an ancient-looking Geocities page, that diminishes their perception of your brand immediately. It sends the message that you either don’t care about the way your website looks, or that your business has not been going very well, which is why can’t afford to update your site. Worst of all, it may even signal to the potential customer that you are out of business altogether!
  • It makes you miss opportunities: Not everything is about aesthetics here. If you haven’t updated your site in a while, you may be missing out on many of the new tools that help you get more of an insight into your customers’ behaviour online. This sort of analytics can help you keep track of a particular user’s interests, how much time they spent on each page, what they looked for, and so on. This, in turn can help you market to them specifically, which drives up sales. There is a whole host of other possibilities, especially in the realm of communication and online store functionality that is too important to pass up. 
Website before and after
  • It impedes SEO: The degree to which a company owner who keeps an outdated website would be interested in SEO is questionable, but what can be said without question is that search engines penalize outdated websites when ranking search results. The algorithms take into account a whole host of factors, some 200 of them, and that includes items like whether your webpage is mobile-friendly, as well as the frequency of updates to the site. It is not in the interest of search engines to suggest outdated and dead websites to their users (unless, of course, that is what they searched for).
  • It is slow: Studies have shown that websites which take longer than 3 seconds to load lose about 50% of conversions. That is why it is very important to have an up-to-date website that is optimized to allow for the greatest possible loading speed. Internet users have notoriously short attention spans, and they are not used to having to wait for anything, especially not online. That is why you have to have a great looking website that loads quickly, if you want to increase your sales.
Old Apple.com website look

Old Apple.com website.

How can you Improve Your Site?

  • Make it mobile-friendly: Internet use is being shifted to mobile devices more and more each year, and that is why it is very important to have a mobile version of your website, which is well suited for viewing on a small screen. On top of that, as we have already mentioned, search engines penalize sites that are not mobile-friendly.
  • Don’t use Flash: Internet technology has moved on from Flash content, to HTML5, as evidenced by the changes to prominent video sharing websites such as YouTube. In fact, some web browsers, like Chrome, will soon no longer support Flash in any way. Even using JavaScript applets is dangerous, since you don’t know whether the user has it installed.
Improve your website for a better business
  • Don’t overcrowd: It is very important for a well-functioning website that the individual pages are not overcrowded with content. That is problematic for several reasons, such as being mobile-friendly, as well as being able to command the attention of the user.
  • Keep up with graphic design: Even if your website has had a recent facelift to address some of these mistakes, if you want to be at the cutting edge of online business, you have to keep up with the trends in graphic design. Failing to do so for a long time will make you appear out of the loop, which is what we are trying to avoid.

To Conclude:

Outdated Website Design

These are some of the major steps to follow to improve your website right from the start.

As you might understand, there are many other elements to improve and implement on your website to start seeing some improvement on your website.

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