Written by Arda March 10, 2018 Reading Time: 4 minutes

Whether you use it or not, you have surely heard of Twitter. This social media platform is one of the most used ones and that's for a good reason.

Our goal with this Twitter guide for business is to help you understand how the social platform works and how you can utilize it for your brand.

Twitter Guide for Business

In its initial stages, Twitter was a micro-blogging service, but now it has become the foundation of a global communications network with more than 380 million users and over 500 million tweets per day. Are you using the power of Twitter for your business? You can reach new, potential clients, be ahead of the competition and connect with possible partners.

A research conducted by eMarketer claims that almost 66% of the businesses with 100 or more employees have a Twitter account, and the number is expected to grow. 

One can use Twitter to tell the world their opinions and learn about what is going on in the world at the moment. Also, companies and brands consider Twitter a great place where they can connect with potential customers and clients. People who use this social media platform usually have a discovery mindset, which allows them to communicate with new people and businesses. 

Our Twitter Guide for Business


An update posted on Twitter is called a Tweet. It can contain text, links, GIFs, photos, and videos. The limit is 140 characters per tweet. 


You use a reply when you want to respond to someone’s tweet and engage in conversation. 

Retweeting (RT)

To retweet someone’s tweet, you click on the “Retweet” button. You can share it as is (with two clicks), or add a comment and share it with the addition of your personal opinion (one click).

This is useful if you want to shout out to a certain group of followers or brands. Just put “RT @username” in front of the tweet you wish to retweet.


This is probably familiar from Facebook. Just tap the heart icon to like a tweet. Your followers will see your likes. 


Any word or phrase (without spaces) that has the “#” symbol typed in front of it is a hashtag. Hashtags help you link your tweets with others that are about similar topics.

Tweets are organized and classified according to the hashtags used. This is where trending topics come into being.


A mention is when you include someone’s name in your tweet (@name). You can use it to ask a question, bring someone’s attention to your tweet, etc. 

Direct Messaging (DM)

Twitter users can receive messages directly from your business.

Important Twitter Rules

Advantages of Twitter for Your Business

  • Being Up to Date: With Twitter, you will always know the latest news and happenings within your community or industry. A whole new world is available to you and your business. You can learn, search, and engage in current conversations.  
  • Making Your Brand Bigger: Adding new followers to your account will help your brand grow. You can use Twitter to reach a new group of possible partners and clients, free of charge. If you wish to extend your reach, you can invest in Twitter Ads.
  • Customer Service Development: It’s interesting to know that 85% of small and medium-sized business Twitter users confirmed that it was important that businesses provide customer support on Twitter. Users talk about a variety of products they use or experiences they have had on Twitter.
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    Get More Feedbacks: Feedback is vital when you own a business because it allows you to react in real-time, and focus on something that requires your attention. Furthermore, you can learn from your competitors’ mistakes, and thus be one step ahead of them.
  • Interact With Customers: Twitter is a great place to present your business, services, and skills to potential or existing customers and partners. This will help you build precious connections and attract more attention to your business.
Important Twitter Statistics

So, the question is - should you Tweet? Before getting started, let’s learn about some basic tips.

Basic Twitter Tips for Beginners

  • Trending: Take a look at the trending list and review your target topic. Make your brand an integral part of the conversation. Find other topics that your brand can take advantage of.
  • Keep talking: Make sure to reply to users as fast as possible. You have to keep up with the latest happenings. This will bring you more followers.
  • Be on the radar: Like contents and communicate with customers; promote your brand.
  • Make new friends: Research, find and start following new accounts. Use Twitter to discover new things and people.
  • Show gratitude: When new followers join your sphere, thank them. Everyone enjoys when a brand addresses them and recognizes them as individuals. One tweet could go a long way.
Basic Tips for Twitter

So, are you ready for tweeting?

Let us know what you think about this post in the comments section below!

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