Whether you use it or not, you have surely heard of Twitter. This social media platform is one of the most used ones and that's for a good reason.
Our goal with this Twitter guide for business is to help you understand how the social platform works and how you can utilize it for your brand.
More about Twitter: Twitter Marketing: The Essential Guide by HubSpot
In its initial stages, Twitter was a micro-blogging service, but now it has become the foundation of a global communications network with more than 380 million users and over 500 million tweets per day. Are you using the power of Twitter for your business? You can reach new, potential clients, be ahead of the competition and connect with possible partners.
A research conducted by eMarketer claims that almost 66% of the businesses with 100 or more employees have a Twitter account, and the number is expected to grow.
One can use Twitter to tell the world their opinions and learn about what is going on in the world at the moment. Also, companies and brands consider Twitter a great place where they can connect with potential customers and clients. People who use this social media platform usually have a discovery mindset, which allows them to communicate with new people and businesses.
Our Twitter Guide for Business
An update posted on Twitter is called a Tweet. It can contain text, links, GIFs, photos, and videos. The limit is 140 characters per tweet.
You use a reply when you want to respond to someone’s tweet and engage in conversation.
To retweet someone’s tweet, you click on the “Retweet” button. You can share it as is (with two clicks), or add a comment and share it with the addition of your personal opinion (one click).
This is useful if you want to shout out to a certain group of followers or brands. Just put “RT @username” in front of the tweet you wish to retweet.
This is probably familiar from Facebook. Just tap the heart icon to like a tweet. Your followers will see your likes.
Any word or phrase (without spaces) that has the “#” symbol typed in front of it is a hashtag. Hashtags help you link your tweets with others that are about similar topics.
Tweets are organized and classified according to the hashtags used. This is where trending topics come into being.
A mention is when you include someone’s name in your tweet (@name). You can use it to ask a question, bring someone’s attention to your tweet, etc.
Direct Messaging (DM)
Twitter users can receive messages directly from your business.
Advantages of Twitter for Your Business
So, the question is - should you Tweet? Before getting started, let’s learn about some basic tips.
Basic Twitter Tips for Beginners
So, are you ready for tweeting?
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