Written by Arda February 12, 2018 Reading Time: 3 minutes

Do you know what Search Engine Optimization means for your business?

If you are a business owner looking to expand your online presence, you must have heard of the term ‘SEO’ being thrown around. SEO stands for Search Engine Optimization, and it is one of the most important tools in the hands of a savvy entrepreneur who wants to grow their business online.

​In this short guide, we will be taking a look at what exactly SEO is, and how it can help you increase your customer base in a smart and very cost-effective way. Let us start with a brief definition of the term.

What is Search Engine Optimization?

For the unaware, not much information can be gleaned from merely explaining what Search Engine Optimization stands for, so it is necessary to explain in more detail what SEO is.

Simply put, SEO is a set of techniques website owners can take advantage of in order to make sure that their webpage is more visible on online search results. As we all know, almost nobody ever goes to page 2 of the search results, so ranking near the top of the search results is extremely important for websites if they want to increase traffic.

However, since the number of websites competing for the coveted top slots on search results can be huge, SEO specialists have to come up with innovative ways to work around the competition. They do this by using several techniques, and exploiting some loopholes in the strategies if their competitors.

Key SEO Tips for Business:

​We have mentioned SEO techniques several times. There are a few factors related to the way in which the search engine algorithm works (that goes for all search engines) that can be put to use in order to convince the algorithm to put your website near the top of the search results. Let us take a look at some of these components.

  • H1 Tags: The titles of your articles should be written in H1 text, as search engines are programmed to look at these first when ranking websites in search results.
  • Keyword density: This is the number of times the keyword you want to rank your web page for appears in the text itself. This is usually expressed as a percentage of the total number of words in the article or web page in question.
  • Avoid keyword stuffing: However, don’t let the previous point trick you into thinking that you should cram as many keywords as possible into your content. That won’t work either, and it will just annoy the readers.
  • Keyword research: Try to rank for the keywords that will bring you the most traffic. These aren’t always the most obvious keywords for your topic. In fact, there are even agencies that offer keyword research as a service.
  • Meta description: Basically, this is the little bit of text that appears underneath the title of the search results, to give a bit of an insight into the content of the page. Naturally, this should also include the keywords you want to rank for, and search engines will often highlight them.
  • Permalinks: This is basically the URL of the webpage you are trying to rank. Make sure to include the keyword in the URL as well, since search engines also take that into account when ranking.
  • Have a dynamic website: Outdated websites don’t fare well in terms of search engine ranking, so make sure your website is up to date and mobile friendly.
  • Secure your website: Search engines penalize websites without proper Secure Socket Layer (SSL) certificates, in order to make it more difficult for their users to contract computer viruses, so make sure you are equipped with one.

​There are many more aspects of SEO, but these are the ones you should pay the most attention to right off the bat.

Benefits of SEO for your Business

​SEO relies on the rigorously proven fact that users trust search engines. 

The perception of the quality of your website, as well as your goods and services increases greatly if users find your website near the top of the search results. That means SEO allows you to get the benefits of both a sales campaign and a branding campaign all in one.

​On top of that, SEO is considered to be the most cost-effective marketing tool available to business owners, since it provides a great return on investment if done right, and doesn’t cost a fortune to put in place.

We hope that this short guide was able to explain the basics of SEO, as well as to nudge you in the direction of trying it for yourself!

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