Did you now that there are over 1.8 billion websites online worldwide?
The Internet, in general, is a crowded marketplace.
But at the same time, a web presence is still a necessity for local businesses.
Brick and mortar retail stores, restaurants, bars, and service companies, like construction contractors and plumbers; need a strong web presence with maximum visibility.
One of the most important strategies for businesses like these in Boston, Massachusetts is digital marketing.
When you work with an agency that specializes in online marketing, the services they provide will generally cover several key areas.
This includes not only SEO, but also social media marketing, paid search advertising, and other important ways to connect your business with potential customers.
All agencies, including ours; SozenDigital, offer a set of core services to act as a one-stop shop for businesses for all of their internet marketing needs.
Internet marketing is nothing new. It’s been a staple for businesses since before Google had even reached its current state of total market dominance.
By the early ‘90s, digital marketing was a burgeoning industry. And by the early 2000s, it became a must-have segment for all marketing strategies.
Today, online marketing is not optional for businesses, it's mandatory.
Online marketing changed a lot over the years, just like offline marketing. If you don’t have a promotion plan in place, you may want to consider outsourcing a marketing agency.
When it comes to websites, WordPress.org is the gold standard.
At SozenDigital, we can either work on refining and improving your existing website, or create something new, depending on what you need.
Content is one of the most powerful marketing tools out there.
Regular, detailed articles demonstrate your expertise in your industry, building consumer trust. They’re also an integral part for search engine optimization.
Search Engine Optimization can single-handedly carry your business to success. Considering that 140,000 new websites are launched every day, the competition your business is facing is significantly high.
SEO allows your business to rank high on search engine results, which not only brings new customers to your business but also creates a high level of trust with your target audience.
If you own a business in Boston, MA; we can help you with Search Engine Optimization.
SEO starts with an audit for your existing website. We will first pinpoint where your website may need tweaks and changes to make it more SEO-friendly. We will then make those changes to improve your ability to rank for the right search terms.
This subset of local SEO focuses on getting your business into the “map pack,” the set of four businesses at the top of local searches that feature map results.
Being up in the “map pack” greatly increases your visibility, bringing more customers to you and not your competitors. Google Maps is a very important asset for your business; ranking on the first page of Maps can really blow up your work phone.
Along with a great, responsive website that’s well optimized for web search, a social media presence is also a must for local businesses in Boston.
This means not only maintaining an “organic” presence -- that’s your basic Facebook or Twitter posts -- but also looking into options for paid advertising, a powerful tool in today’s digital landscape. Social media is key for building trust for your brand.
Below you can see the four most important benefits of a smart online marketing strategy.
If your business is located in Boston, Massachusetts; you're reading the right page.
A smart digital marketing campaign will improve your monthly revenue by increasing your online visibility.
With a detailed audience analysis, your conversion rates will increase, allowing you to close more clients.
Get insider information on your competitors and surpass them by providing better answers to problems.
Benefit from the real-life aspect of marketing, and have the ability to modify your campaign at any time.
We love to discover, build and improve new marketing campaigns.
We cater to almost all industries, and can help you with most of your business needs.
We will help you every step of the way until you are satisfied.
SozenDigital is a web development and internet marketing company located in Boston, MA; with a young, dynamic and online-savvy group of experts working behind the scenes.
Our goal is to help small to medium sized businesses increase their online presence.
Our internet marketing solutions are affordable but highly effective.